Our Story
Meet the Moberlys:
Matt & Maggie Moberly, the husband-and-wife team behind Charmed by Moberly.
Matt is a trained metalsmith who began his journey right here in Pawleys Island, apprenticing under a master jeweler and honing his skills in fine jewelry design, fabrication, and repair. His passion for craftsmanship, paired with an artist’s eye for detail, laid the foundation for what Charmed by Moberly would become. His background and education in English and Philosophy brings a sense of purpose and story-telling to his craft.
Maggie is the behind-the-scenes force who keeps everything running smoothly. With a degree from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, she brings a deep understanding of design, style, and presentation to the studio. She handles the details—from concept to customer experience—ensuring each piece not only looks beautiful but tells a story.
In July of 2024, Matt and Maggie opened their yoga studio, Homegrown Yoga, here in Pawleys Island with a hope to foster a welcoming space for people to connect and move together. They are passionate about movement and teach multiple classes a day at their studio located inside Stox & Co. Salon in Mingo (Litchfield).
After an incredible first year of business at Homegrown, they decided it was time to take Charmed to the public. What was operating as a home jewelry workshop was ready to find a brick and mortar home. They knew there was no better home than within the Stox & Co. family and are excited to open their first-ever jewelry studio at the Wellness Cottage by Stox & Co. in the Island Shops in Pawleys.
Charmed by Moberly is the vision that fuses Matt’s artistry with Maggie’s eye for design. It's concept began when Matt & Maggie got engaged and were looking for rings that didn't fit the typical bride and groom mold. The journey of searching for the perfect rings led them to fall in love with vintage and handmade jewelry with character and well, charm. That character and charm is what they love about great jewelry, what they strive for in customer experience, and what they love about Pawleys Island.

At Charmed by Moberly, every original piece is made start to finish in their Pawleys Island workshop. They work in primarily sterling silver and solid 14k gold, casting each piece in-house and hand-finishing it with care. Whether it’s an everyday piece, a custom design, or a permanent jewelry experience-- Matt & Maggie pour their heart, skill, and story into every creation.
Their mission is simple: to craft jewelry that feels personal, lasting, and deeply connected to the people who wear it—just like their connection to Pawleys Island.
When they aren't making jewelry or teaching yoga, Maggie & Matt keep busy with their 5 dogs, time on the beach, and Matt's quest for mastering the art of baking the perfect Sourdough bread.